Roger Kerson, creative director

Smart. Funny. Fast.

That’s what you get when you team up with Roger Kerson, creative director at RK Communications. A veteran media strategist and accomplished writer, Roger worked in various capacities for the United Auto workers and served as director of the union’s Public Relations and Publications Department from 2006 through 2010. He currently works with labor and non-profit clients to win key organizing, bargaining and public policy campaigns.

A few recent highlights:

  • Directing media relations for the Michigan for Marriage coalition. We were on the ground with five news conferences in five cities within 90 minutes of the Supreme Court’s historic decision
  • Branding, online advertising, recruitment and video production for the AFL-CIO Organizing Institute’s OI 25 celebration. The result: A packed house that far exceeded original turnout projections.
  • Busting through the clutter on social media. With smart messaging (and a small budget), Roger and the RK Communications team have helped clients double their audiences on Facebook and Twitter.
  • Placing op-eds in every leading newspaper in the United States, including The New York Times, The Wall Street Journal, The Washington Post, The Christian Science Monitor, The San Diego Union-Tribune, and many others.

Roger’s essays, articles and reviews have appeared in the Ann Arbor Chronicle, the Chicago Reader, the Chicago Sun Times, In These Times, Technology Review, the Washington Monthly, and other publications. His one-act play, Backstage Passes, was produced in April and May 2011, at Detroit’s Matrix Theatre.

Roger serves on the board of the Washtenaw Housing Alliance and lives in Ann Arbor, Michigan. Outside of work, he likes to cycle, follow local theatre, and scream at the television during NBA games.